Usability Testing

It's vital your site has a clear and usable interface, it's an essential part of running a successful online business. There is little point promoting your website with SEO and PPC if your website fails to deliver in user experience. Even with the most fantastic design, a website with poor usability will cost you in terms of customer acquisition and retention. Here at Fluid we offer basic website usability advice in advance of our SEO or PPC campaigns. That’s because we believe in more than just sending traffic to your site, we want to turn those visitors into customers. We also offer advanced usability reports that go into finite detail over how your website could be improved. We could recommend subtle differences such as the font size or style, or a change to the colour scheme which may seem insignificant, but done in conjunction with other changes, could significantly improve your bounce rate and help to convert traffic into customers.