- Search Engine Optimisation
Our SEO services - SEO Elements
The key to SEO - SEO Glossary
Jargon explaned - PPC Management
Sponsored Search
“After the optimisation of my site the page ranking improved radically and the traffic to my site increased significantly.- Antony Steadman, Swell UK
Within a short time the search engine positioning of my site on Google, Yahoo! etc. has drastically increased.
Overall I am extremely happy with the work Fluid Creativity has done.”
Further Reading
Digital Marketing > Search Engine Optimisation > SEO Terms
Glossary of SEO Terms
Anchor text
The clickable text of a link. Not to be confused with document anchors.
Cost per click (CPC)
See Sponsored Listings
Keyterm / Keyphrase / Keyword
These are words and phrases that are likely to be used to search for your website’s products or services in the search engines.
Keyword Stuffing
Duplicating and over using keywords (may include unrelated keywords) within the page content and/or meta tags to dupe the search engines into giving a higher rank for a search. This is not a practise of Fluid Creativity and we do not recommend use of spammy and unethical techniques in an SEO campaign. Ethical SEO achieves better and long term sustainable results.
Natural Results
Results of a search query ordered by the search engines criteria of what it sees is the most relevant to the searchers query. Website owners cannot pay search engines to position themselves in these results (See Search Engine Optimisation).
Page Rank (PR)
Page Rank is a ‘score’ awarded to your website by Google. A high PR means your site is an authority site. PR is awarded according to the linking structure of your website and also the quality of the sites that link to you.
Paid placement
See Sponsored Listings
Pay per click (PPC)
See Sponsored Listings
Search Engine Marketing (SEM)
Applying online strategies to make your website visible in the popular SERPs
Search Engine Optimisation (SEO)
The process of fine tuning your website according to encourage high ranks within the natural results of the SERPs
Search engine Spiders
The robots that are sent out by search engines to ‘crawl’ through your website gathering data
SERPs
Search Engine Results Pages – The list of websites that appear when you type your query into a search engine.
Sponsored Listings
Also known as PPC, Pay per click, Cost per click. These results usually display in a different colour to the natural results and are positioned at the top and/or to the right side of the SERPs.
URL Re-writing
A technique in SEO that makes long unreadable filenames into shorter more understandable filenames
For further details on search engine optimisation either contact us online or give us a call on 0845 6588 373.
