Search Engine Optimisation / SEO / Organic Search

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A vast majority of your potential customers will use a search engine to find what they are looking for online so it is essential that your website is optimised to rank high (within the first 30 results) on the popular search engines for your product or service.

Search Engine Optimisation (or 'SEO') is the process of fine tuning a website so that it is highly visible for its products and services within the major search engines

No SEO strategy is the same and a search engine optimisation strategy should be tailored to your website, the competition, the product and service and of course your budget. When writing a strategy for your business we will consider your business needs and advise the best course of action for you. Our belief is that real SEO considers ONSITE and OFFSITE search engine optimisation activities so our consultations and ongoing provision will always have a strategy that aims to benefit long term.

SEO Consultations

A Fluid Creativity SEO consultation consists of an assessment of your website and a detailed report of recommended changes to your website as well as advice for a self implemented ongoing strategy.

Your SEO Consultant will:

• Analyse your website, your industry and the competition
• Research keywords relevant to your website and identify the top potential traffic drivers
• Implement or advise how to apply traffic driving keywords to your site
• Recommend/implement other on-site changes you should make to your site to make it Search Engine friendly
• Implement/explain link building techniques (Offsite SEO)for your ongoing strategy
• For ongoing services, provide monthly reports on progress

One off consultations can be useful if you are able to implement the changes yourself or can give the document to your own web designer (we offer post-consultation support should you need further assistance). Another option is to request that we apply the changes for you.

High ranks don't appear in the search engines overnight and often require consistent effort. We can also work with you on an ongoing basis and we can also physically implement the SEO for you as part of our 'hands on' SEO service.

Ongoing SEO Provision

To keep up with your competition or expand visibility for more keywords in the SERPs it may be necessary to invest in a long term Search Engine Optimisation Strategy. An ongoing SEO provision enables us to build on the improvements made during initial development to achieve not only the high ranks you need but also sustainable positioning. Each strategy is written for you based on your website design, the product, competition and your budget but a typical strategy will usually provide the following:

• Ongoing research of relevant traffic driving keywords and application of these to your website (see on-site and on-page elements)
• SEO Copywriting on core pages of the site and provision of supplementary content as required
• Ongoing implementation of off-site SEO techniques to build your website’s visibility and authority for your product or service. Offsite SEO consists of link building and/or brand development to encourage quality and relevant incoming links to your website)
• Ongoing improvements to webpages according to visitor trends and changes in Search Engines:
• On-page elements including SEO copywriting and amendments to existing main copy where required
• Meta tag reviews
• Review and improve calls to action
• Continuous review of the search engine friendliness of your site including the structure and technical elements that could effect the natural listingssuch as:
• Navigation and internal linking
• Server changes (IP Location)
• Linking between other group websites
• Use of other domains
• Monthly reporting showing where we are improving and where improvement can be made. These KPI's summarise positioning of main targeting keywords, monthly unique visitors, montly hits, backlinks and pagerank
• Continuous review of the SEO Strategy according to trends and results
• Ongoing advice and support

Why Choose Fluid Creativity for your SEO?

Fluid Creativity specialises in natural, cost effective Search Engine Optimisation to attract the audience that matters most to your website. Our SEO team has in-depth understanding of the leading search engines and how they rank web pages. This along with our many years’ experience of helping businesses of all sizes grow on the World Wide Web helps us identify the most effective strategies that should be applied to your website to achieve good ranks across the popular search engines.

At Fluid Creativity we also believe in transparency and we will strive to help you understand our strategies and techniques as well as providing regular feedback as required.

For further reading, see Elements of Search Engine Optimisation and our other news and articles

Get in Touch

To discuss search engine optimisation contact us online or give us a call on 0845 6588 373