Project Brief & Approach
Western Digital is a data storage pioneer and a long-time leader in the hard drive industry.
They came to Fluid Creativity to raise the profile of their new product; super-fast Velociraptor hard drives.
It was an open brief to create “something fun” for Western Digital’s target market. This is largely young males who are looking to buy a faster hard disk to improve the speeds on their computer, particularly for gaming.
Fluid Creativity came up with the idea of an online Flash animation game involving the Velociraptor dinosaur.
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