Project Brief & Approach
Established in 1997, Pyramid Designer Glassware and Gifts is now justifiably recognised as one of this country's leading glassware retailers. Pyramid approached the team at Fluid Creativity with the view of extending their business to the web, allowing customers to make secure online purchases as well as creating an art gallery setting for their stunning glass art collection.
Working closely with the client, Fluid Creativity created a simple and contemporary website design based around the existing Pyramid branding and introduced some new type guidelines for their online promotional material. To accommodate the extensive Pyramid product range, Fluid developed a fully accessible collapsing navigation tree which keeps the navigation structure concise, adding to the clean and uncluttered aesthetic of the site.
Pyramid also offer a wedding list service online, allowing customers to build up a list of products they wish their friends and family to buy. The system is automated, producing all the necessary emails which are sent to their friends and family, and on receipt of the list products can be purchased directly from the website. The customer (or their friends and family) can track their wedding list at any time by entering the unique code on the website to see which products have been purchased (but not by who until the big day).
The website has a unique delivery charging system allow Pyramid to set up complex rules for delivery options with ease, taking into account weight, method and options available per product.
As part of the development we constructed a secure bespoke scalable content management system to allow Pyramid to add, edit and remove categories, products and designers as and when required.
Correctly scaled and proportioned photos are automatically generated by the system on upload and since all of this processing is done server-side, the Pyramid staff need only source a standard JPEG photo, removing the time and effort that would otherwise be needed to keep a consistent look across the website.
Pyramid GlassWare have also drafted in Fluid's Search Engine Optimisation experts to help make the most of their new site by driving targeted traffic from the natural listings in Google, Yahoo, Bing and other search engines.
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