Jane Press

Jane Press target high end greeting cards and invitations market and came to Fluid Creativity to create an applet that would allow customers to create their own stationery online.

The bespoke website was developed to allow users to adjust typefaces, ink colours and backgrounds to see how their stationery will look before they make their purchase. The editor was crafted in JavaScript utilising AJAX allowing for no load to be placed on the server once the applet has loaded. Not only is the finished applet a fantastic tool from a functional point of view, it also works to seriously engage new visitors coming to the website looking to make their first purchase.

With the site handling all of the payments, the finished artwork customers create is then sent straight to the manufactures as a PDF file. The process ensures the whole website is an extremely efficient tool with most aspects of the design being taken care of right inside the web browser.