Fires and Fireplaces Direct

Fires and Fireplaces Direct wanted their online presence developing from scratch, including their branding and identity. They needed an online shop that would intelligently display their wide range of fireplaces to consumers who then buy the fireplaces directly from the site.

With that in mind we inserted graphics to each product detailing its dimensions, making it simple for consumers to assess if their desired fireplace will fit nicely in their living rooms. Secondly we integrated functionality that allows visitors to see the fireplaces in multiple finishes, making the navigation system much simpler for prospective customers.

Everything was integrated into an e-commerce design and content management system that allows for products to be easily updated, modified, or removed from the back end of the website. With a solid brand identity, a beautifully designed site, and an e-commerce platform that does exactly what it says on the tin, Fires and Fireplaces Direct left Fluid Creativity with a fully functioning online business.