BBGR
Project Brief & Approach
Started in 1974, the French group BBGR is now an international force in lens manufacturing selling more than 29.5 million lenses a year placing them at No.2 on the French market for ophthalmic lenses and No.3 in Europe for progressive lenses.
They came to Fluid Creativity to give their UK website a facelift. Because of the nature of their industry, we thought it was important their manufacturing credentials were prominently placed and clearly communicated. With that in mind we created an engaging motion graphics piece to greet new visitors coming to their website.
A simplified navigation system lends to the clean and uncluttered design and encourages for visitors to browse through the site. The whole site is integrated into a CMS which allows for industry professionals to log into the site and order lenses from BBGR directly.
