Industry News
- Industry News and What's happening at Fluid
- Back to Current News
- Your Business Logo
24/06/07 - Is typosquatting damaging your brand?
14/06/07 - Choosing a Web Designer
11/06/07 - How to deal with Spam
11/06/07 - Big Chip Awards
04/06/07 - funnyordie.com
04/06/07 - Google Radio
23/05/07 - Dodgeball Founders Part
15/05/07 - Shop by Text
10/05/07 - A website for RFCF
03/05/07 - Playstation 3
03/05/07 - A Setback for XXX
23/04/07 - Will Google 'Switch' Kill the iphone?
16/04/07 - Reality TV
11/04/07 - CSS 3
03/04/2007 - SXSW Roundup
02/04/2007 - Google PPA Network
02/04/2007 - Smiling for 25 years
19/03/2007 - Interactive TV
19/03/2007 - Google Adsense gets a new Rival
14/03/2007 - Create your own social networking page
14/03/2007 - One step closer to minority report
08/03/2007 - WordPress Installer Hacked
08/03/2007 - Community websites: The two sides of the story
08/03/2007 - Etameside Awards
15/1/07 - Fluid features in Tres Logos
15/1/07 - Evil Tongues
12/1/07 - Great Start
10/1/07
Web Design Manchester > Fluid News
Dodgeball Founders Part
Two years after the internet search engine and all-round corporate behemoth bought Dodgeball, its founders have decided to leave their vision behind. The parting wasn't necessarily a happy one, as they both agreed that Google has refused to give Dodgeball the respect and support that it deserved. Dodgeball has since floundered and has become somewhat stagnant as other breakout social networking sites such as Twitter have witnessed a growing popularity.
Dodgeball is a unique social networking site that utilised mobile technology to allow users to keep in touch with and make new friends via an interesting concept. Users reported to Dodgeball.com their location, whether it is a club, coffee shop, or just about any other local hangout and Dodgeball would relay this information to any of their freinds, or other Dodgeball users, in the local area. If someone was close by, they could meet up. It is an interesting, albeit potentially stalker-friendly social networking experiment that, if coddled appropriately with enough Google money and enthusiasm, could have been a revolutionary means of networking. Dodgeball was released in an initial launch of large US metropolitan cities and its owners had visions of expanding the network much farther. However, taking a look at the areas that Dodgeball covers, its map has had little, if any, inclusions since the Google takeover.
Dodgeball.com's network of cities currently includes 22 cities: Seattle, Portland, San Francisco, Las Angeles, San Diego, Phoenix, Austin, Dallas/Fort Worth, Houston, Denver, Las Vegas, New Orleans, Miami, Atlanta, Detroit, Twin Cities, Madison, Chicago, Washington D.C., Philadelphia, New York City, and Boston.
Dodgeball also used mobile phone technology to alert Dodgeball friends and "crushes" if they were in a certain distance of one another by SMS text messaging, allowing meet ups and potentially romance, if not just casual friends. The interface is also handy for checking out local nightlife and other hangouts since Dodgeballers reviewed the places they frequent, which could come in handy if you were considering one bar you had never been to over another.
The Dodgeball founders have come to terms with their split and are looking forward to new projects. One is interested in joining forces with the creators of large-scale gaming like the immensely popular "Pacmanhatten" and "ComQuest". The other is pursuing his interests in mobile technology by accepting a position with IconNicholson as a Creative Strategist.
Only speculation remains as to Google's future plans for Dodgeball, but if the last two years are any indicator, don't expect anything revolutionary.


