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Digital Marketing Agency Manchester - Fluid Creativity

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More about branding and identity:

“Fluid Creativity have been instrumental in developing a comprehensive corporate identity for our organisation.

As we compete in a very aggressive international market, our organisation requires help in differentiating our proposition.

From initial consultancy through to implementation of web and print, Fluid Creativity have demonstrated exceptional ability in exceeding our expectation at every stage.

I would highly recommend Lee & the team to any company that needs a competitive image in branding.”
- Philip Coen, IBSL

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identity

Design and Marketing > Identity

Corporate Identity and Branding

Corporate identity and branding isn't just for multinationals with huge budgets; small and medium sized businesses can and should create an effective brand that is instantly recognised by their audience.

What is Brand Identity?

Brand identity is the total proposition a company makes to consumers; essentially the promise it makes. The brand can be viewed as a product, a personality, a set of values, and a position it occupies in people's minds. Brand identity is everything the company wants the brand to be seen as.

Why is it important for business?

You need stand out from the crowd. In a world where everyone is fighting to be seen; everyone needs to be unique. The wrong brand identity can be disastrous for a business, and therefore it is vital that it portrays the right image about you. Often businesses don’t spend enough time on their brand, simply dismissing it as ‘just’ a logo. The effect it has on potential consumers can be very important and can be the difference between them choosing you over your competitor.

“small and medium sized businesses can and should create an effective brand”

Fluid Creativity has the imagination and vision to develop your corporate identity, encompassing all the taxonomic aspects of a trademark, letter mark or logotype, picture mark, typeface and colours. Also ensuring it involves the ethos, ambience and consumer perception surrounding your business.

"In its curious, direct way, branding is extraordinarily potent. It reaches beyond immediate commercial objectives and touches the soul don't its practitioners know it!"

- Corporate Identity - Making Business Strategy Visible through Design by Wally Olins.

Contact us online or give us a call on 0845 6588 373 to discuss:

  • Corporate Identity
  • Brand Development
  • Logo Design