Brand Identity Design
Brand management and identity isn't reserved for large multinational companies. Small businesses can and must develop a strong brand to compete in our visually fuelled world. It's important that small businesses have a brand identity which their customers can instantly recognise and bestow trust in.
Your brand is the image you project to the world and everything must be done to make that image unique, positive and instantly memorable. The wrong brand identity can be disastrous for your business so we take the time to get it right. Dismissing your brand identity as "just a logo" is a mistake made far too often by small businesses; it's how your business presents itself to the world, and it can't be sloppy.
Fluid Creativity has the imagination and vision to develop your corporate identity, encompassing all the aspects of a trademark, letter mark or logotype, picture mark, typeface and colours. We will sit and learn everything there is to know about who you are and what you do then reflect what we've learned in our design.
Our talented designers have years of experience developing brand ideas for businesses trading in just about every industry. They relish the opportunity to generate brand ideas from scratch, just give us the word and we'll unleash their creative capacity to generate something totally unique. You won't be disappointed.
Testimonials & Further Reading
"Fluid Creativity have been instrumental in developing a comprehensive corporate identity for our organisation. As we compete in a very aggressive international market, our organisation requires help in differentiating our proposition. From initial consultancy through to implementation of web and print, Fluid Creativity have demonstrated exceptional ability in exceeding our expectation at every stage. I would highly recommend Lee & the team to any company that needs a competitive image in branding." Philip Coen, IBSL
Clients using Brand Identity Design
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Chutney's Deli
Chutney's Deli wanted a modern branding to change the image of their delicatessen in Oldham. Sometimes the minimalist approach works wonders, and that's exactly what happened here. Developing an identity in a crowded food market isn’t easy, but it’s important that Chutney’s projected a high quality image of themselves to claim their place in the market. The branding we developed was applied right across their signs and unique products and immediately gave their locally...
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Universal Smartcards
Universal Smartcards initially came to Fluid Creativity to create an admin driven brochure website for their collection of smartcards. One year later they contacted Fluid Creativity again wanting to update their brochure website into a fully functioning e-commerce solution. We updated their admin suite to accommodate for e-commerce functionality, improved the infrastructure of the site, and gave the look and feel of the site a new lease of life. This niche e-commerce store needed a...
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On Air Telecom Ltd
On Air Telecom wanted a new brand to encompass the three areas of the business they operate in; GPS vehicle tracking, broadband services and fixed line telephones. The resulting clean and contemporary logo repositions the brand for the 21st century.
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New Car Discount
New Car Discount had a dated logo in need of an overhaul, so they came to Fluid Creativity to update their branding and identity. The brand we created works across many mediums including of the company's stationery, letterheads and business cards. Along with the brand, their website was also given a total overhaul to give a much clearer and cleaner layout with a more inviting design. Once the client was happy, we supplied all PSD designs, HTML and CSS to their in house development team to...
