Brand Identity Design
Brand management and identity isn't reserved for large multinational companies. Small businesses can and must develop a strong brand to compete in our visually fuelled world. It's important that small businesses have a brand identity which their customers can instantly recognise and bestow trust in.
Your brand is the image you project to the world and everything must be done to make that image unique, positive and instantly memorable. The wrong brand identity can be disastrous for your business so we take the time to get it right. Dismissing your brand identity as "just a logo" is a mistake made far too often by small businesses; it's how your business presents itself to the world, and it can't be sloppy.
Fluid Creativity has the imagination and vision to develop your corporate identity, encompassing all the aspects of a trademark, letter mark or logotype, picture mark, typeface and colours. We will sit and learn everything there is to know about who you are and what you do then reflect what we've learned in our design.
Our talented designers have years of experience developing brand ideas for businesses trading in just about every industry. They relish the opportunity to generate brand ideas from scratch, just give us the word and we'll unleash their creative capacity to generate something totally unique. You won't be disappointed.
Testimonials & Further Reading
"Fluid Creativity have been instrumental in developing a comprehensive corporate identity for our organisation. As we compete in a very aggressive international market, our organisation requires help in differentiating our proposition. From initial consultancy through to implementation of web and print, Fluid Creativity have demonstrated exceptional ability in exceeding our expectation at every stage. I would highly recommend Lee & the team to any company that needs a competitive image in branding." Philip Coen, IBSL
Clients using Brand Identity Design
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Universal Smartcards
Universal Smartcards initially came to Fluid Creativity to create an admin driven brochure website for their collection of smartcards. One year later they contacted Fluid Creativity again wanting to update their brochure website into a fully functioning e-commerce solution. We updated their admin suite to accommodate for e-commerce functionality, improved the infrastructure of the site, and gave the look and feel of the site a new lease of life. This niche e-commerce store needed a...
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Inspired Jewellery
Inspired Jewellery came to Fluid Creativity wanting an ecommerce site through which to sell their large range of womens and mens jewellery. With very little to start with we were tasked with creating an encompassing brand for the company which would work across as many platforms as possible, in print, online, and on promotional material. When we were happy with the branding and layout we integrated the whole thing into Fluid's own ecommerce platform, which ensures that everything is...
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New Car Discount
New Car Discount had a dated logo in need of an overhaul, so they came to Fluid Creativity to update their branding and identity. The brand we created works across many mediums including of the company's stationery, letterheads and business cards. Along with the brand, their website was also given a total overhaul to give a much clearer and cleaner layout with a more inviting design. Once the client was happy, we supplied all PSD designs, HTML and CSS to their in house development team to...
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Swell UK
Swell are one of the UK's leading pond and aquarium suppliers whose business has now grown to include Swell Pets and Swell Reptiles all of which are run from the same custom e-commerce content management system developed by Fluid. The website won 'best commercial/retail website' and 'best overall website' at local e-tameside awards in both 2003 and 2004 following significant business growth. In 2005 Fluid Creativity took on the responsibility of Swell's search engine optimisation...
