We’ve been acquired by AD … but we’ll still be Fluid Creativity!

We’re very excited to announce that we’ve been acquired by digital agency We Are AD.

The acquisition will enable AD, who already have offices in Glasgow and London, to open in Manchester ahead of schedule. Originally AD had looked to establish a dedicated Manchester base later in the year, however a mutual desire to expand both businesses led to an earlier collaboration.

AD launched 17 years ago and, like us, is a multi-service digital agency who specialise in devising creative solutions across online marketing, web development and web design. AD’s client base spans the UK and includes the BBC, EDF Energy Group and the London Philharmonic Orchestra.

David Johnstone, Fluid and AD’s Commercial Director said of the acquisition:

“We’ve had our sights set on Manchester for a while now and are really excited to be part of the vibrant community there. We’ll be investing in growing the team over the coming months and furthering the qualifications and skill-sets of existing employees.”

“Fluid Creativity has developed a great track record in Magento web development in the past five years and we’ll be helping the Manchester team reach certified developer status and certified solution specialist in the coming months.”

AD further commented that the acquisition would complement and strengthen their track record in e-commerce.

This acquisition won’t affect any of the fantastic relationships we have with our current clients and our skilled team will still be working on existing and new accounts. We’ll look to bring the skill-sets of the AD team to all campaigns too, so our clients will benefit from additional expertise across marketing, development and design.

If you have any queries about the acquisition or services offered, please contact Victoria at [email protected]


  • Written by on 14th April 2015 at 16:13
  • “Fluid Creativity is an award-winning, multi-service digital agency based in Manchester.”
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  • Julie Abbott

    Looks like a great match – well done guys!

    • fluidcreativity

      Thanks Julie! We have some very exciting new projects coming on!

    • Victoria

      Thanks Julie, it’s a very exciting period for us all!

  • Cat Leaver

    Thanks Julie – what a great team!