Fluid Creativity have developed a complex, yet easy to use custom club builder that takes the customer through the club building process and calculates what fitting adjustments are needed. The design of the website had to be very professional, yet compliant with all new accessibility standards to ensure maximum exposure on the Internet; this included building a cross-platform drop-down menu. Accessibility played an important part in the development, but to ensure that Made 2 Measure Golf succeeds in Search Engines, Fluid Creativity implemented some SEO with the aim of increasing targetted traffic to the website.
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