The Quora Buzz

“Quora is a continually improving collection of questions and answers created, edited, and organized by everyone who uses it. The most important thing is to have each question page become the best possible resource for someone who wants to know about the question.” Source.

Quora is the new social question and answer site, similar to Yahoo! Answers but without the silly questions and equally silly answers. This is how Quora differs from other question and answer sites; its aim is to be more targeted and sophisticated. Users can follow topics which are relevant to them and the questions associated with them will appear in their feed. Very clever! Users can also follow individual questions. This shows people are patiently waiting for an answer and compels users to answer said question. This, according to Quora, is called “inverse blogging” – splendid.

When I first had a play around with Quora, I was unsure. I had similar feelings with Twitter and Facebook upon first glance: “what is this new thing?!” After a few more minutes playing around, everything fell into place. A social question and answer site – community, even. Navigation is fairly easy. The ‘question’ box functions as a search box too; quite a clever idea to have everything you need in one place, if not slightly confusing at first.

Quora has made the wise move of fully integrating Facebook, Twitter and WordPress, allowing users to sign up via the platforms and add fellow users. Quora’s social media integration also allows people to follow and ask questions to people they trust or people who are knowledgeable in the particular field they are asking about. On your user profile there is an empty ‘headline’ space for you to fill in your profession; including a headline shows users your expertise in various topics, giving your answers more credibility.

I think the site will be a useful tool for gaining feedback to companies. For example, Apple have just unveiled their new App store and a number of questions have already been asked on Quora: what do people think of the new Apple Mac App store? Apple can use answers to this question to improve their store and gain valuable feedback.

Quora has grown considerably in the past couple of months creating a buzz over the internet and I like the social site, it’s a place where you can share knowledge and learn, and that’s never a bad thing.

Check out http://www.cwora.com/ for the spoof site.

fluidcreativity
  • Written by on 7th January 2011 at 13:44
  • “Fluid Creativity is an award-winning, multi-service digital agency based in Manchester.”
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