Socks Goes Viral: Three's new ad campaign is a winner

Take one adorable Shetland pony, apply a Fleetwood Mac sound track and make that pony moonwalk. That, ladies and gents, is the formula for a winning advertising campaign.

Three’s latest TV ad is proving a hit with not only that medium’s audience, but the online one too. The video has already been watched on YouTube by 1.3 MILLION people (at the time of writing) and has gained over 10,000 Likes (and 184 dislikes from people with no soul), not to mention a plethora of comments, largely positive.

Of course, this is the internet, so there are some real comics cracking a few gags too. Here’s our favourites (some are little bit dodgy, given how cute Socks is):

“He’ll be in my burger soon” – JMKx93

“After the ad the pony was upgraded to a Tesco “finest” burger.” – aidantheboy

“So that’s where my phone bill goes. Fleetwood mac song rights ain’t cheap” – M EF

“One Trick Pony” – thechinaboy (this one was my personal favourite)

The comments are also hilarious because of the fact some people thought Socks was a real pony, really doing the moonwalk. Oh. My. Word.

Enough though – if you haven’t seen it yet, here’s Socks in all his glory, moonwalking along to Fleetwood Mac’s “Everywhere”. Awesome, well done Three.

Ben Greenwood
  • Written by on 4th March 2013 at 11:00
  • “Ben Greenwood is an SEO & social media consultant at Fluid Creativity. Ben can regularly be found blogging about all things digital and is a self-confessed Twitter addict.”
  • Google+