Selling on Twitter – Ur Doin it Rite!

So a lot has been made of Twitter and the need to ENGAGE your followers as well as those you are following if you’re going to get the anything out of it.  Little has been said of the ability to use it as a platform to sell – although as those of us who have had to block the many spambots that are out there, it’s not like people haven’t tried.  Perhaps it’s due to the spam-stigma that inevitably attaches itself to those trying to push their products on us online that causes this.  For these or whatever other reasons, Twitter has been seen as a platform for engaging rather than selling.  So could you get Twitterers to part with their cash?  Let me tell you a story…

So the other day I’m on Twitter and one of the chaps I was following tweeted this:

tweet1

And I felt like I could chip in with a bit of advice, which I did:

tweet21

So I’ve felt like I’ve done my good turn for the day – I’ve helped out a fellow shopper.  No sooner had I imparted my expert electrical retail knowledge on someone that I spotted Richer Sounds themselves had followed me.  And they were all like:

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And I’m down with that so I was all like:

tweet3As requested I followed them back and before I know it – BOOM – one of these bad boys drops into my Twitter message box:

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£10 worth of vouchers for simply entering my address?  It’s like a small lottery win.  I duly oblige and sure enough 2 days later an envelope arrives with the vouchers and a nice little compliments slip:

withcomplimentsI promise I was happier than I attempted to look in that picture.  So I wandered down to their shop and ended up buying an £80 set of headphones (well, £70 if you count  the vouchers – either way they’re up on the deal!).

So there you have it!  Okay they didn’t approach me on Twitter and say ‘buy this product’ but what they did do was to offer me a big insentive to check out what they had for sale, knowing that if I saw something I liked I’d get a discount.  I happen to think it’s a very good idea.  How scalable that idea is another question entirely – but the combination of appropriately targetting a potential customer on Twitter, engaging them then offering them an actual insentive to buy seems to me a real source of potential.

Oh, and to preempt those that may think I was offered an insentive in return that I plug the aforementioned shop – I can assure you I wasn’t.  However if the said shop wants to give me a load of free stuff then email me!

James Chapman
  • Written by on 23rd June 2009 at 16:52
  • “James Chapman is an SEO consultant at Fluid Creativity.”
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  • http://www.matanmedia.com/blog Marc

    Nice post and some great marketing from Richer Sounds, one shop that seems to do things right most of the time!

    Cheers fro sharing

  • http://www.matanmedia.com/blog Marc

    Nice post and some great marketing from Richer Sounds, one shop that seems to do things right most of the time!

    Cheers fro sharing

  • http://www.splurj.com/ S©tt

    Very useful to know and I’m sure that Richer Sounds will have a few more followers after this post.

    Just one question though, how did they know you wrote something about them if neither of you were following each other? I thought you can only read peoples Tweets who you are following?

    • http://mrgrumble.co.uk/ thegrumble

      Nah Scott, any decent twitter marketing campaign will be set up to auto alert the compaign manager(s) whenever the brand in question is mentioned, it allows for personal interaction like this. Only Twitter DMs are kept private (unless you’ve ticked the “keep my updates” private) box in Twitter settings.

  • http://www.splurj.com/ S©tt

    Very useful to know and I'm sure that Richer Sounds will have a few more followers after this post.

    Just one question though, how did they know you wrote something about them if neither of you were following each other? I thought you can only read peoples Tweets who you are following?

    • http://www.seotunes.co.uk Matt Davies

      Nah Scott, any decent twitter marketing campaign will be set up to auot alert whenever the brand in question is mentioned, it allows for personal interaction like this.