Motion Graphics showreels to inspire

I’m currently researching some existing showreels/videos that are out there, successful one’s that are getting traffic and some that are most visually appealing. I’m also looking into different graphic styles that I can create and movement that fits well with a fast paced soundtrack. I want to make something that’s not long-winded and boring but short and effective, possibly just 1 minute in length.

So here they are, in no particular order (but starting with some of my favourites):

CODE COMPUTERLOVE: UMBRO EVOLUTION X

Things that I am looking at in this video:

  • The little graphic elements that appear throughout, their motion, and how they’ve been used in 3D space. I’ve been making/experimenting with animated graphic devices that are similar in style to some of the graphics in this video
  • The clean white background, minimal colour usage that is easy on the eyes, especially when working with fast paced images.
  • How 2D/still images have been used effectively. Particularly in the ‘monitor’ styles that have been used.
  • How text has been incorporated to help get a message across.
  • Styling/grading – for those who aren’t so familiar with the style that I’ve adopted over the years I’ve always been a fan of blurring imagery so that people can’t quite see things in their full glory, sometimes I do it to add depth to an image or scene, sometimes I do it to draw attention to a particular area of an image, but most of the time I do it just out of instinct! So the blurring and flickering effects in this video really appeal to me.
  • I recently bought the Twitch plugin that I had a play around with in the Us3 video and I’m looking forward to trying some more of the effects out. Putting together something like this would be a good opportunity to do that and create some amazing glitchy effects.

MARK COLERAN: SHOWREEL 08.06

Without a shadow of a doubt the best screen designer in the business, you only need watch his showreel to see the high profile projects he’s worked on and his work is inspiring beyond belief, although maybe the technology used may be slightly more advanced and out of most peoples budget this is an excellent benchmark for designers to be aiming for. It’s a fantastic video to watch for graphic and interface ideas.

Things that I am looking at in this video:

  • Graphic elements and the way things move.
  • Typography, fonts and layouts.
  • The way that statistics, charts, graphic equalisers and information is displayed along with 2D imagery.

RHINO FX: SHOWREEL:

rhino
http://www.rhinofx.com/

  • Nice sound syncing and 3D work, especially the ‘transformation’ part close to the end, which works in a similar way to The Neighbourhood’s ‘TBWA Showreel’ – which is currently offline unfortunately.

ONESIZE: SHOWREEL 2008:

onesize
http://www.onesize.nl/projects/Showreel-2008

  • At 32-40 seconds there is a part that is also similar to the ‘TWBA Showreel’, if not better. It uses a 3D object that appears to open up and unfold and reveal images, info and graphics in 3D space – very nice.
  • At 1:58-2:00 I like the movement as the branding unfolds and appears to wiggle the camera.
  • And I like the OneSize branding how they’ve used some sort of 3D ‘fluid’ using particles. Particle systems are difficult to get your head around, but a few tutorials should sort it.

JOSH CHILDERS: SHOWREEL 2009:

joshchilders
http://www.joshchilders.com/shwrl_09.html

  • Nice movement, graphics, sound and 2D imagery in 3D space – particularly the way the Jeep appears as if it’s coming out of the photograph, nice!

WHO’S GOT BARS:

  • I like the 3D graphic interface style which has been made using flat 2D graphics am think it works really well.

TOCH STUDIO // IF YOU WANT BLOOD (TOCH REEL 2009)

So there you have it. If you’ve got any motion graphics demos you’re particularly fond of, leave us a link in a comment.

Scott Green
  • Written by on 10th June 2009 at 11:00
  • “Scott green is a motion creative at Fluid Creativity.”
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