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It’s not too late to leverage social media in the lead up to Christmas
Christmas is the busiest and most profitable time of year for most businesses, so it’s no surprise that many retailers invest heavily in seasonal games, competition apps and clever giveaways.
Christmas is the season of goodwill, making it a perfect time to thank your customers for their loyalty throughout the year and attract new customers by offering discounts, giveaways or vouchers in the lead up when budgets are tight and the pressure to spend is immense.
Facebook is also a great platform to help customers feel less stressed while they deal with relatives, children, buying a turkey or wrapping gifts by offering helpful hints and tips and inspirational ideas – content which is worth sharing.
Intelligent use of social during this period will not only help to increase your fan-base, drive traffic to your website and increase sales, but also provide you with an ideal opportunity to increase brand awareness.
Fluid Creativity were tasked with creating and executing a social media strategy for a wholly Christmas themed business with a late summer launch. To attract attention and successfully build the brand before the festive period really took off, a strong social strategy was required to attract genuine engagement.
Devising a desirable and budget conscious strategy which allowed entrants to ‘Win Christmas 2013’, we created an app using bespoke images to create a user-friendly entrant platform and collect a series of names and emails for potential future email marketing purposes.
We then utilised targeted Facebook advertising to increase reach and attract the type of demographic likely to be interested in the brand (i.e. families and those with young children).
To distinguish the brand from competitors, at the client’s request we used a company mascot, an engagement method that we’ve used in campaigns before to offer consistency and brand recognition to both niche and competitive sectors.
This proved effective in encouraging clients to send in their own photos, both of images related to the mascot and product images. This user-generated strategy proved to be effective at generating enquiries and even sales through social media alone.
6 weeks before Christmas and the brand’s social media campaign is only growing stronger, with those who began to engage with the brand over the past couple of months now purchasing products, sending their images through and sharing content through their own social media channels.
Many agencies claim to be “experts in social media”, however when you look beyond the flash and dazzle, few have a tangible track record of successfully delivering effective social campaigns and developing communities of true customers.
Effective social media management transforms your customers into advocates; if someone enjoys a meal at your restaurant they will tweet about it; if you tweet back they’ll feel loved; if you then offer deals and monitor the conversations they will become an advocate for your business, actively recommending you to their friends and colleagues.
How do we quantify success you ask? Good question! We don’t simply rely on the number of likes over a month, rather we provide in depth reports detailing numbers of impressions, comments and interactions – the true measures of social media success. Moreover, we will also tie your social media profiles in with your Google Analytics account, giving transparency and quantifying cross conversion.
Running tailor made social campaign in the build up to Christmas is a proven and effective way to drive sales, increase social communities and improve brand awareness. For an informal chat about how you could benefit from our social media management services, drop us a call or email [email protected]