Fluid Update De-Luxe

De-Luxe is a unique management company specialising in providing bespoke solutions for ‘direct to consumer’ projects with a well established client base including Manchester City Football Club, Bench, Ted Baker, Fila, Berghaus and many more. They are a fun and forward thinking young company that not only operate retail outlets and ‘pop-up’ stores for brands but will also organise events and develop and manage e commerce trading. De-luxe came to Fluid Creativity with the aim of completely refreshing their brand image via offline channels and on the web.

The De-Luxe team wanted something a bit different for their web presence which was to function as an online business card of sorts, with some very minimal content.

The result the team at Fluid produced is a virtual window display, that quickly shows visitors the attitude of the business and allows De-Luxe to add in new graphical elements at key points through the retail year to capture their clients imagination.

Wayne Silcock - Creative Director