Back to Fluid Thinking
Fluid ‘gamify’ Buffalo Technology to promote hardware
In one of our most exciting projects to date, Fluid Creativity have today launched a HTML 5 online game on behalf of global giant Buffalo Technology, innovative storage, multimedia, and wireless networking products manufacturer.
Our challenge was to identify a digital solution to increase brand and product awareness and find a way for consumers to explore Buffalo’s product range in an entertaining and interactive way while maximising the potential of viral marketing.
‘Gamification’ or applying game design thinking to non-game applications to make them more fun and engaging and rewarding online gaming with real life rewards, as we have done here, is widely recognised as one of the most important emerging trends in technology and marketing.
The web application is a ‘Plumber’-type game, in which players are required to connect various hardware devices to Buffalo storage and wireless devices in as fast a time as possible. The game is based in three different environments, reflecting Buffalo Technology products’ versatility – in the home, at the office or on the move.
In-game rewards for players recording the fastest times include major discounts on Buffalo products and topping the leader board each week will get players extra prizes. Social media integration in the form of Facebook and Twitter allows users to post there times and encourage their friends to try and beat them, increasing the viral nature of the game.
Built by Fluid using HTML5 and CSS 3 technology to a very high standard and on a dedicated URL, Buffalo’s application is targeting the full spectrum of users from desktop to mobile, ensuring the highest level of interactivity. It is also supported by the latest versions of all web browsers, which makes it ideal for Buffalo’s users, who tend to be early adopters and expect the very latest in cutting edge technology from this product provider.
Clare McCann, Marketing Communications Manager, Northern Europe at Buffalo Technology UK, said:
“In this intensely competitive market we need to be very creative with the way we engage with our customers. We pride ourselves on leading the way in the technology field and we came to Fluid as they have done some great work for us in the past and we knew we could rely on them to come up with a truly innovative but workable solution.”
Buffalo will be showcasing the new web application at The Gadget Show Live 2012 at Birmingham NEC where the company will be at Stand C16 from 11-15 April.