Fluid Creativity partners with Headlines Hair

Headlines Hair logo

This month we’ve teamed up with the long-established Headlines Hair brand to help fully develop their online marketing strategy.

Headlines Hair is a chain of salons spanning the North West of England. Established by Tony Marriott in 1968, the brand now incorporates 8 salons and employs over 80 staff and stylists across Merseyside and Lancashire.

After 45 years of trading, Headlines Hair launched its first Ecommerce website in 2012. With a focus on styling products, electrical products and beauty tips via a dedicated blog, the website is primarily an online retailer, with a secondary focus on the local salons.

With the existing salons already benefiting from healthy foot fall and a loyal customer base, the site centres wholly on professional styling products. Although the current focus is on a UK wide customer base, the site is already showing a promising trajectory for international sales.

Working closely with Tony Marriott, the company directors and Headlines Hair’s dedicated in-house team, Fluid Creativity will be providing ongoing SEO, content marketing and social media consultation. Headlines Hair have also utilised the skill-set of our entire team, with design and development improvements and initial conversion rate optimisation underway.

We look forward to reporting increased traffic and conversions for Headlines Hair over the coming months. Check back soon to see our latest portfolio additions, we’ve been busy with Compare Business Phones and a rather exciting ‘gamification’ project!

  • Written by on 21st August 2014 at 10:09
  • “Fluid Creativity is an award-winning, multi-service digital agency based in Manchester.”
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