We expand our travel portfolio with Unlimited Potential Algarve

It’s November and we’re in the UK.

So we thought we owed it to the world to share a little sunshine and tell you about an exciting new website build we’ve recently completed. With our previous partnerships within the travel industry centring on popular UK holiday destinations, this time we’ve enjoyed a little jet-setting (as in Skype-ing from the office) to the Algarve.

Unlimited Potential is a bespoke fitness and wellbeing holiday provider specialising in the Algarve’s exclusive Golden Triangle region.

As a British national with a passion for travel and fitness, owner and founder Angela Groom was looking for a website which would set her apart from similar ‘boot camp’ style competitors. With a focus on ‘your fitness, your way’, Unlimited Potential offers bespoke holidays for families, solo travellers, groups and those with a passion for a particular sport.

Of all the local, national and international businesses we partner with, it’s fair to say that the design and build of Unlimited Potential was possibly the most envy inducing! Did you know that last week it was 36 degrees over there? We know, unbelievable. So with grey skies and dark mornings a Manchester reality, we’d like to showcase a wonderful new website which takes us back to summer breaks.

We’ve also shone a spotlight on founder (and former Staffordshire resident) Angela Groom and asked her to share her experiences of starting a travel company. As always, we’re open to any development and design questions, so please feel free to get in touch below.

Unlimited Potential designed by Fluid Creativity

Welcome to Unlimited Potential Algarve. A clean home page puts the emphasis on the bespoke holiday plans available.

“After making the Algarve my home, I started to look at my personal wellbeing and fitness. Travel is my number one pleasure and goal in life and I realised I was getting older and wanted to ensure I would be fit enough to enjoy life now and in 40 years’ time.

One thing I noticed in particular was a group of 70+ year olds who did just that. Whether living here permanently or holidaying, they had a zest for life and exercise. They all had one thing in common, they exercised and they enjoyed it, it wasn’t a chore or hassle it was fun & social.”

– Angela Groom on her inspiration for Unlimited Potential

Icons keep the design clean and allow users to navigate the site easily.

Icons keep the design clean and allow users to navigate the site easily.

“Respond to your clients. In this day and age it’s easier to keep in touch, even if to only say ‘hi, I am still working on it!’ Keep clients updated and go the extra mile to make their holiday planning or holiday itself easier to enjoy. It’s not what ‘I want’ it’s what they want.”

– Angela on breaking into the travel industry

Unlimited Potential contact form designed by Fluid Creativity

Using local high-quality photography, the site evokes holiday excitement. A simple widget allows potential customers to register their interest.

“I have met dozens and dozens of holidaymakers, both through my previous travel roles or through socialising, that didn’t know how to access all of that must-know information (i.e. the best attractions, sports and restaurants) whilst holidaying with the family. With my knowledge of the Quinta do Lago region, I decided I wanted to share it all.

If I get asked what a particular activity or dish is like I can tell you – I try all my products and ask a million questions.”

– Angela on her success in the industry

Planning your holiday with Unlimited Potential

Your holiday, your way. This theme was something our copywriters fully integrated into the site content.

If you’re lucky enough to be heading out to the Algarve, then we recommend you take a look at the Unlimited Potential services and blog before you go, the local cuisine alone is enough to have us packing our bags!

As with all of our projects, our designers, developers and marketers are happy to answer any questions or give you the inside scoop on how we created something particularly nifty. Just get in touch on Twitter or ask away in the comments.

  • Written by on 5th November 2014 at 14:01
  • “Fluid Creativity is an award-winning, multi-service digital agency based in Manchester.”
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