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Congratulations to all Northern Marketing Award winners and nominees!
Last night we joined the cream of the marketing crop and attended the prolific Northern Marketing Awards 2014. Naturally, we didn’t prepare a speech, safe in the knowledge that our witticisms would get us through.
We were nominated for both B2C Campaign of the Year and Retail Campaign of the Year for our work with Illuminated Mirrors. Over the past 16 months, we have delivered an online marketing campaign which has seen the company’s revenue increase by 37%. More importantly for the client, this has resulted in a 25% increase in profit and the need to subsequently expand their own operations team.
You can read more about the project and the results over on our Illuminated Mirrors portfolio page. Needless to say, the results caught the judges’ eye and won us a nomination amongst some fantastic agencies and household names.
With delicious food, flowing drinks and great company, our online marketing team had a brilliant time rubbing shoulders with some HUGE Northern agencies and brands. If best dressed, award selfies and some serious bromances are your thing, then head over to Twitter (#NorthernMarketingAwards) for a blow by blow of the night’s events. We think there’ll be some sore heads this morning!
The well-deserved winners were as follows:
B2B Campaign of the Year – Citypress & Brother – Tackling Britain’s Messy Desks
B2C Campaign of the Year – ITV and Mediacom – Iceland Foods
Food and Drink Campaign of the Year – Savvy Marketing and Kerry Foods
IT Telecoms and Technology Campaign of the Year – Stein IAS – TalkTalk Business: Integrate Britain
Not-For-Profit Campaign of the Year – BJL and Yorkshire and Humber Adoption Consortium – Being Family
Professional and Financial Services Campaign of the Year – Westfield Health and Origin Creative – Launching a Harder Working Brand
Property and Construction Campaign of the Year – Plumlife Caravan Man Campaign
Retail (on or offline) Campaign of the Year – Summit Forecaster – Helping Argos predict and profit from the future
Sport Campaign of the Year – Rule 5 – Kick Starting the World Taekwondo Grand Prix
Tourism and Leisure Campaign of the Year – Vivid and Mersey Ferries – A Ferry British Summer Campaign
Low Budget Campaign of the Year – Pitman Training Group – Career MOT – Drive Your Future Forward
Social Media Campaign of the Year – Home & Jet2 – Crackin’ Deals
Sustainable/Green Campaign of the Year – Corporate Culture Group & Recycle for Greater Manchester – Right Stuff Right Bin
Best Use of Research or Insight – BJL and Yorkshire and Humber Adoption Consortium – Being Family
Best In House Team – Liverpool Women’s Hospital – Communications Team
Best Small Agency (under 30 staff) – Pelican Communications Highly commended – FireCask
Best Large Agency (over 30 staff) – Jaywing
Grand Prix – BJL and Yorkshire and Humber Adoption Consortium – Being Family
As for the unofficial ‘best speech’ award, we were pretty blown away by both “remember our name because you’ll be screaming it later” and “put the right stuff in the right bin”. Poignant.
We were incredibly proud to be nominated for two prestigious awards and would like to congratulate all winners and nominees on such a fantastic achievement.
So here’s to next year, we’ll be making sure we see you there!