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Christy seeks creative comfort from Fluid.
Fluid Creativity are pleased to announce they have been appointed by textile giant Welspun UK to redesign the online presence for their prestige Christy brand. A number of agencies were invited to pitch for the project which involves working closely with their marketing team and development team on improving the design and interactivity of their e-commerce website.
Christy were established over 150 years go and today are one of the UK’s leading and most respected brands, particularly well known for luxury bath towels. They have a long history and are still to this day a very trusted brand from supplying Queen Victoria to being the official towel to all Wimbledon matches. Over the last few years Christy have increased their products into a fantastic homeware range from bed linen to rugs.
Fluid Creativity have been brought on board to increase their online brand visibility, better display their products and encourage consumers to browse their range of luxury towels and linens. The creative team at Fluid will be completely reworking the site from the ground up to deliver a fresh, visually appealing and usable solution.
Wayne Silcock, Creative Director at Fluid Creativity said, “We are really pleased to be working with the team at Welspun UK, Christy are a well known brand with a lot of heritage who understand the importance of having a strong presence on the web. They are very receptive to fresh and unconventional ideas, and we are really looking forward to working with them in 2010.”