BT Web Clicks – why is a telecomms company selling SEO?

BT web clicks

You’ve heard the phrase ‘like trying to sell ice to an Eskimo’ – well that’s just what happened to us this week with a call from that well known provider of SEO services, British Telecom who tried to get us to buy into their BT Web Clicks service.

Like any company we get our fair share of sales calls – it comes with the territory, however it does make us a little vexed when the pitcher hasn’t taken the split second that it would take to realise that we offer the precise services they are trying to sell us.  Well, not quite.

The delightfully friendly lady I spoke to promised that BT would get us listed in Google, Bing AND Yahoo – not to mention a few of their selected directories.  I have no problem with directories, however the only SEO benefit I could see from being listed in the ones they owned vanished when I saw that all links were nofollowed.  How many purchases have you made starting with a search on a BT directory?  Yeah – I thought so.

Now I would have thought that one of the first rules of sales is to know your customer – so why they thought they could sell SEO to an agency who’s primary business is just that is beyond me.  And what would be the downside of not investing in their offer?  I was informed that their directory may outrank us for searches of our company name.

Can’t say I was that worried.

This isn’t the first time we’ve had a moan about companies mis-selling and misleading customers over the workings of SEO.  Usually it is smaller outfits who are guilty of such misdemeanours, however for a massive corporation like BT to sell such a product (as honestly as the salesperson could as she was at least decent enough to admit she found SEO ‘a bit of a dark art’) under the trust and recognition that their brand has is disappointing to say the least.

So if you have found this little post via a search for BT Web Clicks then do yourself a favour and speak to us before you consider investing in such services.

fluidcreativity
  • Written by on 14th May 2010 at 15:12
  • “Fluid Creativity is an award-winning, multi-service digital agency based in Manchester.”
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  • Simon

    The reason they have done this is that all the small / medium sized companies who used to advertise in the phonebook and Yellow pages now plough there money into SEO. Basically they want a piece of the cake!

  • http://twitter.com/screamingfrog Dan Sharp

    It’s run by Latitude. 😉

  • Simon

    The reason they have done this is that all the small / medium sized companies who used to advertise in the phonebook and Yellow pages now plough there money into SEO. Basically they want a piece of the cake!

  • http://twitter.com/screamingfrog Dan Sharp

    It's run by Latitude. 😉

  • http://www.thegooglegurus.co.uk Bolton SEO

    Happens to us all the time, I mean pretty much every day we get a call or email from someone wanting us to outsource our SEO work or link building, which can get tedious after a while. I haven’t had a call from BT yet though.

    “I was informed that their directory may outrank us for searches of our company name.” – I don’t blame you for not being worried. The thing that worries me though is that people will fall for this kind of sales pitch.

  • http://www.thegooglegurus.co.uk Bolton SEO

    Happens to us all the time, I mean pretty much every day we get a call or email from someone wanting us to outsource our SEO work or link building, which can get tedious after a while. I haven't had a call from BT yet though.

    “I was informed that their directory may outrank us for searches of our company name.” – I don't blame you for not being worried. The thing that worries me though is that people will fall for this kind of sales pitch.

  • Captain Anonymous

    A friend of mine referred a person to me who is paying £500/month to BT Web Clicks for a massive 100 visitors, the equivalent of paying £5 per click in AdWords. So far he has had 2-3 visitors per month and no business. He’s entitled to a refund but has found this impossible to secure. As look deeper into this, the more amazed I am that BT has put their own name on this “service”.

  • Captain Anonymous

    A friend of mine referred a person to me who is paying £500/month to BT Web Clicks for a massive 100 visitors, the equivalent of paying £5 per click in AdWords. So far he has had 2-3 visitors per month and no business. He's entitled to a refund but has found this impossible to secure. As look deeper into this, the more amazed I am that BT has put their own name on this “service”.

  • http://www.365outsource.com/seo-reseller SEO reseller

    I think BT is also taking advantage of the SEO industry because it has become a popular trend in internet marketing. We can’t deny the fact that there are many small and medium sized businesses today that look for an excellent SEO company to increase the online visibility of their products/services.

  • http://www.365outsource.com/seo-reseller SEO reseller

    I think BT is also taking advantage of the SEO industry because it has become a popular trend in internet marketing. We can't deny the fact that there are many small and medium sized businesses today that look for an excellent SEO company to increase the online visibility of their products/services.

  • http://profiles.google.com/seoalex00 Alex O

    I think BT is doing the right thing, Today, there are a lot of SEO firms that compete with each other to get potential clients online. However, a lot of bogus SEO companies also come into play to lure online businesses and steal their money. Calgary web design company

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    Online businesses are now relying on SEO and Social Media Sites to gain traffic and to increase lead generation.
    White label seo

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    dafagfasgsgs

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