Monthly Archives: December 2008

Google allows US advertising for "Hard Liquor"

17 December 2008
In a move that may be perceived as another effort at shoring up revenues, Google have stated that they will now permit advertising of “hard alcohol and liquor” on their Adwords advertising system in the US.   The relaxing of these restrictions was ostensibly due to a response to “advertiser feedback we've received over the years”.    It also looks as though this change could be rolled out into other markets as Google state on their...
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Google launches new mobile ad serving feature

17 December 2008
Last week it was announced that Google has implemented a new feature to its eminent Adwords platform – the ability to distribute ads specifically for the mobile internet user who has an HTML compatible device, namely the Apple iPhone. However any mobile device with HTML compatibility and the ability to display full web browsers can also take advantage of the new technology. It has been reported that iPhones have been one of biggest sources of...
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