A guide to Magento Product Types

14 November 2014
We’re going to let you into a little trade secret now. The success of your e-commerce business doesn’t lie in what you sell, but in how you sell it. Whether you stock the most on-trend fashions at the cheapest prices, or unique hand-crafted trinkets that can’t be found anywhere else, if visitors have issues using your site they’re probably going to take their money elsewhere. With e-commerce, it’s all about making your website easy...
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We expand our travel portfolio with Unlimited Potential Algarve

5 November 2014
It’s November and we’re in the UK. So we thought we owed it to the world to share a little sunshine and tell you about an exciting new website build we’ve recently completed. With our previous partnerships within the travel industry centring on popular UK holiday destinations, this time we’ve enjoyed a little jet-setting (as in Skype-ing from the office) to the Algarve. Unlimited Potential is a bespoke fitness and wellbeing holiday...
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Google Penguin 3.0 – What does it mean for SMEs?

22 October 2014
Image credit: wolliballa, rgbstock Oh Google how you tease us so. So often your meddling is a mystery, with digital marketers and small businesses picking up speculative crumbs that there ‘might’ have been an update. But this time it’s true, Penguin 3.0 started rolling out on Friday 17th October, leaving many a business owner wondering what they were going to come in and find on Monday morning. We’ve noticed that the information...
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Congratulations to all Northern Marketing Award winners and nominees!

17 October 2014
Last night we joined the cream of the marketing crop and attended the prolific Northern Marketing Awards 2014. Naturally, we didn’t prepare a speech, safe in the knowledge that our witticisms would get us through. We were nominated for both B2C Campaign of the Year and Retail Campaign of the Year for our work with Illuminated Mirrors. Over the past 16 months, we have delivered an online marketing campaign which has seen the company’s...
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Back to basics marketing – the no frills email marketing that has us clicking

30 September 2014
We have a Friday morning policy of starting earlier to finish earlier. While the going home at four part is universally loved, each Friday morning we debate whether it’s acceptable to turn up to work in our dressing gowns and nap until 9. So when we discovered breakfast as a ‘company policy’ (complete with ‘breakfast exec’ and ‘consultant’) it became our saving grace. We’re now passionate advocates for an early morning meat...
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We’ve been nominated!

10 September 2014
We’re thrilled to announce that Fluid Creativity have been nominated for not one, but two Northern Marketing Awards! Both nominations are for the online marketing work we do for our long-standing client Illuminated Mirrors, the first for B2C Campaign of the Year and the second for Retail Campaign of the Year. Illuminated Mirrors sell a stunning range of LED bathroom mirrors and cabinets and Fluid have created a number of campaigns...
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