Project Information

• Services Used
• Web design/development
  • flash mx animation
  • accessible website
• Corporate identity
  • company logo and branding
• Print
  • stationery
  • appointment card

• Website
• www.salveuk.com

Brief

Salve had no initial corporate identity, providing Fluid with a blank canvas. The only criteria in the initial stages was to use imagery in their corporate branding.

Using this as a starting point we were required to develop not just the identity but stationery, appointment cards and a fully featured corporate website.

Naturally we had to stay within the bounds of who Salve are, their services and their important place in the communities they serve.

Approach

Salve are a caring company who emphasis social responsibility and community, as such our approach was to develop an identity that provides a serious foundation to their branding whilst drawing together their progressive and caring approach.

From the basis of the logo we were able to develop a range of stationery including business cards that complete the impression of personal service and friendly approach.

The website its self is designed to welcome all into a professional yet approachable online space. Acting as a resource and point of call for Salves clients the aim was to provide social relevance through new articles, advice reassurance, and information about Salves services.

Overall the website is highly effective, accessible to all users, easy to use and most of all makes a statement for who Salve really are.

Testimonial

The challenge we faced originally is that we are a social enterprise and when we approached design agencies they were very keen to say how we could get a free one to design ourselves.

One of the reasons we chose Fluid was that they took us seriously as a business, not treating us as a community like the other agencies had.

We liked Fluids progressive thinking and the creativity they displayed in meetings with us. Fluid has an extremely friendly approach which we found to be very responsive to our needs.

There was no hestitation in coming out to see us (so many other companies had just wanted to work with us by email), having come out we were told that under no circumstances would we give a quote without showing what they could actually do. - That really sold it to us!

It was Fluid's personal and professional understanding that meant something to us, and also their competitive price. Fluid provided us with the quality we were looking for.

-Linda, Salve