Project Information

• Services Used
• Web design/development
  • website
  • flash product viewer
• Corporate Identity
  • company logo and branding
• Hosting
  • hosting on our dedicated server

• Website
• www.randcimports.co.uk

Brief

To develop a corporate identity based around a new logo for R & C Imports. The logo must reflect R & C Imports' approach by incorporating both classic and modern elements.

The design and construction of a website with a clean design that was reflective of R & C Imports' own branding and corporate approach was required. The website had to show the range of R & C Imports products, with a large emphasis on promoting trade shows and their UK wide sales representatives.

Approach

The logo took a mixture of classic elements such as the styling of the text and set it against a background with a modern feel to create a unique logo that encompasses the essence of R & C Imports.

Design of the website took the approach of using a two tone colour scheme to create a clean professional space with clearly defined layout and navigation. Flash was used to present R & C Imports products in a dynamic easy to use manner adding motion and another level of interactivity to the site. Flash was also used to present a map of R & C Imports sales representatives in a memorable fashion.

Showcasing a hand-picked selection of some of R & C Imports most popular furnishings throughout the site and providing means for potential customers to get in touch, the design was well planned and efficiently constructed to provide R & C Imports with a website to be proud of.

Testimonial

Earlier this year we decided the time was right to investigate, create and seek a suitable partner for the creation of our website. We approached five different companies and reduced the list to three after initial briefings. The secondary meetings delivered a far more detailed brief highlighting our expectations, what was most significant about Fluid Creativity was Lee’s appearance in his brown/orange pin stripe suit; I used to paint the lines on the road hairstyle combined with bling jewellery and fake tan!!

Who could resist challenging a company with an MD like that?

From the outset their professional and detailed approach was impressive and the manner in which they handled all minor alterations was exemplary. I would not hesitate to recommend you challenging Lee to provide you with your requirements in relation to any Web requirements you may have. We have achieved our expectations from the site and will be utilizing Fluid Creativity for further enhancements in the future.

PS. Please let me know what he looks like now?

- James Ward, MD, R & C Imports