Project Information

• Services Used
• Animation
  • flash animation for use on the web, in presentations etc

• Animation
• view animation (Requires flash)

Brief

Brother had a very important year coming for their colour inkjet printers, releasing 13 news products into the market. To coincide with this, they needed a firm promotional backing allowing them to showcase the key features of these products and the technology used.

The project needed to ultimately target the potential end users of Brother printers, and had to be usable at shows, as a standalone file, on the web and in meetings as a sales tool.

Approach

After receiving the lowdown on the new technology Brother wanted to promote, we knew that flash animation was the way to go for this project. Brother left it with us and a number of differently styled concepts were storyboarded and sent for consideration.

A concept of two painters with 'Brand X' and Brother paint, was chosen to be developed further and animated. We went with rich, vibrant colours and a clean style to reflect the quality of Brother's printing products.

Testimonial

Fluid Creativity were extremely enthusiastic in their approach to the marketing of our individual ink technology. We put the idea out to a number of agencies and Fluid were the more dynamic in their approach. We were extremely happy with the finished product and have since used it on a Pan European scale to market the features and benefits of our technology. The personal touch was the key to the success of the project.

- Steve McCarthy, Brother International Europe