Project Information

• Services Used
• Web design/development
  • e-commerce website
  • content management suite
  • integrated payment gateway
• Corporate identity
  • company logo and branding

• Website
• www.avrabbit.com

Brief

AV Rabbit needed an e-commerce site to sell audiovisual equipment online. With the high cost of products in this area, it was imperative for the site to have a professional image that customers would trust.

One of the main requirements was for the site to be fully contrable via a bespoke CMS to allow management of products, whilst being scalable to incorporate a multi-level menu system for the product categories.

Approach

To develop an identity in a market where most companies use very stereotypically discrete branding, we thought it was time to turn the tables and come up with something a little more original. Once the hand puppets idea cropped up there was no going back, and it was refined into the slick rabbit logo that was finally approved.

The first consideration for the site was how to approach the menu system. Whilst multi-tiered menus aren't uncommon, they're generally not cross-browser compatible and use scripting that makes them hard to update. Obviously we couldn't have that, so we devised a solution that works in almost all current web browsers and was easy to work with, allowing the menu structure to be managed through the CMS.

Because of our efforts from the start of the project, AV Rabbit now have a flexible and successful e-commerce site to work with.

Testimonial

It is essential for our long term plans for AV Rabbit to have a strong and dynamic web identity, which is one of the many reasons we chose Fluid Creativity to design and host our website. I had seen some of the other sites they had designed and was impressed with their attention to detail. The fact that they seem to work a 24 hour day also convinced me of their committment to getting things right.

We will need to develop our site as AV Rabbit grows and the fact that Fluid Creativity will be actively involved in this allows me to concentrate on growing the AV Rabbit brand.

- Paul Ludden, AV Rabbit